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2019年是阿迪达斯品牌成立的第70周年。去年，阿迪达斯在德国南部城市Herzogenaurach修建了新总部，为阿迪达斯的“运动世界”（World of Sports）又增添了一座巨大而引人注目的建筑。目前，关于该项目的图片信息已经由阿迪达斯和COBE事务所正式发布。
In 2019, the iconic sports brand adidas had its 70th anniversary. And in 2018, the world-famous company with the three iconic stripes opened a huge and striking new building that forms part of its corporate headquarters, ‘World of Sports’, in the city of Herzogenaurach in southern Germany. The pictures of the spectacular building have now been released by adidas and COBE.
▼项目概览，project overview ©Rasmus Hjortshøj – COAST
在同一屋檐下汇聚阿迪达斯的一切
All of adidas under one roof
新总部建筑被命名为“HALFTIME”（中场休息），由COBE事务所设计，总建筑面积为15500平方米。除了为总部的所有员工提供食堂之外，建筑还设有多个会议室、一个会议中心和一个展示间，可供公司的品牌大使在此驻足参观最新的设计、收藏和创意。灵活且多功能的设计使建筑能够按照使用目的进行修改和调整。
The new building, named HALFTIME, was designed by COBE and totals 15,500 square meters. In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors can stop by to see the latest new designs, collections and ideas. The flexible and multi-functional architectural design makes it possible to transform and modify the building for varying purposes.
▼园区环境，campus view ©Rasmus Hjortshøj – COAST
COBE建筑事务所创始人兼建筑师Dan Stubbergaard表示：“为了容纳HALFTIME所需的多种内部空间和公共职能，我们打造了一座功能多元的建筑，使各类空间尽可能地聚集在同一个屋檐下。巨大的菱形屋顶像地毯般覆盖着整座建筑，将公司员工、访客和品牌大使汇聚在大楼当中，为之创造了更多交流和联系的机会。”
“To accommodate the many internal and public functions that HALFTIME includes, we designed a versatile, multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like a carpet, bringing staff, visitors and brand ambassadors together in the same building and thus enabling more and wider contacts,” says COBE’s founder, the architect Dan Stubbergaard.
▼从草坪望向总部大楼，view to the HALFTIME building from the lawn ©Rasmus Hjortshøj – COAST
沐浴在阳光下
Bathed in light
8650平方米的菱形屋顶结构由V形的混凝土横梁构成，外部以玻璃覆盖。天窗占据了屋顶面积的三分之一，能够为整座建筑带来充足的光照。单根混凝土横梁的长度为16米，重量为28吨，总长度达3.2公里。
The 8,650-square-meter rhomboid roof structure consists of V-shaped concrete beams and is covered in glass. In fact, a third of the roof consists of skylights, allowing daylight to flood the building throughout. The concrete beams, each 16 meters long and weighing 28 tons, add up to a total length of 3.2 kilometers.
▼菱形屋顶鸟瞰，aerial view to the rhomboid roof ©Rasmus Hjortshøj – COAST
天然材料、绿化墙壁、大型落地窗、8米高的天花板以及贯穿整个建筑的树木和绿植为建筑引入了自然气息，为室内与室外空间建立了牢固的联系，同时也为阿迪达斯的员工和访客提供了理想的工作环境和室内气候。建筑还以获得LEED金级认证为目标，致力于成为全球领先的可持续建筑。
Nature is invited in with the use of natural materials, planted walls, large floor-to-ceiling windows, a ceiling height of 8 meters and conservatories with trees and plant beds throughout the building. This creates a strong connection between indoors and outdoors throughout the headquarters and offers adidas staff and visitors an optimal work environment and indoor climate. The building is also positioned to receive the internationally acknowledged LEED gold certification, which is given to the world’s most sustainable built structures.
▼室内空间概览，interior overview ©Rasmus Hjortshøj – COAST
富有创意的环境
Creative environment
通过HALFTIME项目，COBE打造了一个充满灵感与活力并且与众不同的工作环境，为员工、访客和品牌大使提供了一系列充满创意的非正式聚会空间和交流机会。其中包括12个以运动场地形式展现的研讨空间，以及一间能够容纳1500人的、被设计成带有旧式栏杆墙的体育馆的活动大厅。 COBE事务所还与丹麦设计品牌HAY共同为大楼设计了一款同名座椅（HALFTIME Chair）。
With HALFTIME, COBE has designed an inspiring, dynamic and unusual work environment that offers creative and informal meeting places and networking opportunities for staff, visitors and brand ambassadors alike. For example, the building contains 12 workshop rooms, each representing a different sport venue, and a large event hall with room for 1,500 people, designed as a gym with old-school wall bars. COBE has also designed a chair for the new building, the HALFTIME Chair, in collaboration with the Danish design brand HAY.
▼首层公共空间，public area on the lobby floor ©Rasmus Hjortshøj – COAST
▼展示间，show room ©Rasmus Hjortshøj – COAST
▼活动大厅，event hall ©Rasmus Hjortshøj – COAST
▼食堂，canteen ©Rasmus Hjortshøj – COAST
“设计的一个关键任务是创造一种适宜的氛围，以反映阿迪达斯的独特文化。我们为不同的功能空间匹配了不同的运动场景，使各种天马行空的创意得以施展，同时为之注入了一些幽默的品质。员工们可以在被设计成体育馆的活动大厅、亮蓝色的“游泳池”、“更衣室”或者阿迪达斯创始人的“旧工作坊”里开会或举办活动。”Dan Stubbergaard补充道。
“A key task was to create the right atmosphere to reflect the unique adidas culture. We did this, in part, by matching the different needs with different sports, making room for big ideas and large gestures as well as a touch of humor. In addition to the event hall, which is designed as a gym, you can hold meetings at the bottom of a bright blue swimming pool, in a locker room or in the adidas founder Adi Dasler’s old workshop, complete with tools,” says Dan Stubbergaard.
▼研讨空间匹配了不同的运动场景，the different needs are matched with different sports ©Rasmus Hjortshøj – COAST
COBE事务所在2014年举办的国际建筑设计竞赛中赢得了HALFTIME项目的设计资格。该建筑于2018年10月12日正式开放。此外，HALFTIME也是COBE事务所在德国完成的第一个项目。
HALFTIME is the result of an international architecture competition held by adidas in 2014 and won by COBE. The building was officially opened on 12 October 2018, and the pictures from the building are now ready to be released. HALFTIME is COBE’s first completed project in Germany.
▼户外露台，outdoor terrace ©Rasmus Hjortshøj – COAST
▼屋顶和立面细部，roof and facade ©Rasmus Hjortshøj – COAST
Location: Herzogenaurach, Germany
Client: Adidas Pension Trust
Programme: Conference center, canteen, showroom and surrounding landscape
Area: 15,500 square meters
Height: 7.80–10.50 meters
Roof footprint: 8,650 square meters
Roof dimensions: 168 x 103 meters
Standard roof V-beam: 16 meters x 1.4 meters x 2 meters, weighting approx. 28 tons2
Status: Winner of international architecture competition in 2014, completed in 2018
Competition team: COBE, CLMAP, Knippers Helbig, Transsolar, COBE Berlin
Design and execution team: ARGE COBE & CLMAP (lead consultant), Knippers Helbig, Fact, Bartenbach, Soda, PMI, HMP
Wayfnding and signage: COBE & EIGA
Interior design: COBE
The HALFTIME Chair: COBE and HAY
AwardsICONIC Award 2015 – Visionary Architecture
Red Dot Communication & Brands Award 2019
