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《Marketing Management》课件讲义

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豆单

《Marketing Management》课件讲义

李萧萧创建于2013-09-14 最后编辑: 2013-09-16 17:08 2,371阅读 3人收藏
Marketing Management市场营销(Kotler & Keller)复习资料，包含Marketing Management市场营销完整版课件，Marketing Management市场营销章节练习试题及答案详解，Marketing Management市场营销各个章节的重点难点以及考点复习资料，是一份非常不错的复习资料。
共 48 个文档
Designing and Managing Integrated Marketing Communications 习题及答案详解 58p
doc Designing and Managing Integrated Marketing Communicati..
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Designing and Managing Integrated Marketing Communications 习题及答案详解
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Dealing with Competition 32p
ppt Dealing with Competition
marketing management营销管理课件(Kotler & Keller)，How do marketers identify primary competitors?<br/>How should we analyze competitors’ strategies..
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Analyzing Business Markets习题及答案详解 57p
doc Analyzing Business Markets习题及答案详解
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Analyzing Business Markets习题及答案详解
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Marketing Management营销管理习题及答案（中） 239p
doc Marketing Management营销管理习题及答案（中）
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Marketing Management营销管理习题及答案（中）
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Analyzing Consumer Markets习题及答案详解 58p
doc Analyzing Consumer Markets习题及答案详解
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Analyzing Consumer Markets习题及答案详解
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Crafting the Brand Positioning习题及答案详解 60p
doc Crafting the Brand Positioning习题及答案详解
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Crafting the Brand Positioning习题及答案详解
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Creating Customer Value, Satisfaction, and Loyalty习题及答案详解 57p
doc Creating Customer Value, Satisfaction, and Loyalty习题及..
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Creating Customer Value, Satisfaction, and Loyalty习题及答案详解
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Designing and Managing Integrated Marketing Communications 56p
ppt Designing and Managing Integrated Marketing Communicatio..
marketing management营销管理课件(Kotler & Keller)，What is the role of marketing communications?<br/>How do marketing communications work?<br/>What ..
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Tapping Into Global Markets 32p
ppt Tapping Into Global Markets
marketing management营销管理课件(Kotler & Keller)，What factors should a company review before deciding to go abroad?<br/>How can companies evaluate..
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Introducing New Market Offerings习题及答案详解 59p
doc Introducing New Market Offerings习题及答案详解
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Introducing New Market Offerings习题及答案详解
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Analyzing Consumer Markets 43p
ppt Analyzing Consumer Markets
marketing management营销管理课件(Kotler & Keller)，Analyzing Consumer Markets
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Creating Customer Value, Satisfaction, and Loyalty 43p
ppt Creating Customer Value, Satisfaction, and Loyalty
marketing management营销管理课件(Kotler & Keller)，Creating Customer Value, Satisfaction, and Loyalty
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Managing Mass Communications 55p
ppt Managing Mass Communications
marketing management营销管理课件(Kotler & Keller)，What steps are involved in developing an advertising program?<br/>How should sales promotion deci..
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Managing Personal Communications: Direct Marketing and Personal Selling 习题及答案详解 58p
doc Managing Personal Communications: Direct Marketing and P..
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Managing Personal Communications: Direct Marketing and Personal Selling 习题及答..
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Managing Retailing, Wholesaling, and Logistics习题及答案详解 61p
doc Managing Retailing, Wholesaling, and Logistics习题及答案..
Marketing Management营销管理(Kotler & Keller) 章节练习试题及答案，Managing Retailing, Wholesaling, and Logistics习题及答案详解
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