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In a previous article “Market Research: Qualitative, Quantitative and Everything In-Between” we explained the differences between quantitative and qualitative market research studies. We also promised to provide an example of a two-phased research approach, incorporating both qualitative and quantitative research approaches, in order to highlight the differences of the two types of research. Here´s our example:
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Research in social sciences largely depends on measurements and analysis and interpretation of numerical as well as non numerical data. Quantitative research methods focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation (Strauss, 1990). Quantitative methods emphasise on objective measurements and numerical analysis of data collected through polls, questionnaires or surveys and qualitative research focuses on understanding social phenomena through interviews, personal comments etc. Quantitative and qualitative methods are&nb
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6 quantitative genetics.txt
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向豆丁求助:有没有quantitative?